Launch & Optimization
Website performance optimization
Make the live site faster where it counts — templates, third parties, and hosting — with evidence.
Weblexia improves performance on production sites using field data and a template-level plan. We do not sell a mystery plugin. WordPress, Shopify, WooCommerce, and Webflow each have different bottlenecks; we treat them as such.
Prefer economics first? Jump to investment.
Typical engagement
- Baseline from field or representative lab data
- Prioritised backlog
- Implementation on agreed templates
- Verification after release
- Notes on hosting or CDN if that is the constraint
- Written reply within two business days
- Reviewed by a senior lead — not a qualifier
- A clear decline if the fit is not mutual
01 — What we build
What this engagement covers
01
Core Web Vitals work
LCP, INP, and CLS on the templates that carry traffic — not a lab-only homepage screenshot.
02
Asset and script discipline
Images, fonts, tags, and apps that should not load everywhere.
03
Platform-specific fixes
Theme and plugin load on WordPress/Woo, section and app load on Shopify, class and interaction cost on Webflow.
02 — What's included
In a typical statement of work
- Baseline from field or representative lab data
- Prioritised backlog
- Implementation on agreed templates
- Verification after release
- Notes on hosting or CDN if that is the constraint
03 — Process
How the work actually runs
- 01
Measure
Current templates, third parties, and hosting. We separate design issues from engineering issues.
- 02
Plan
A written backlog with expected effect — no guaranteed score.
- 03
Implement
Theme, apps, media, and caching changes in a release you can roll back.
- 04
Verify
Re-measure the same templates. Remaining limits are documented.
05 — Why Weblexia
How we partner on this work
01
Senior delivery, not a handoff chain
A lead who can read the design file, the CMS, and the production constraints owns the work. You are not queued behind a sales layer and a junior build team.
02
Fidelity with maintainability
Pixel accuracy matters. So does what happens after launch — editors, merchandisers, and future campaigns should be able to work without breaking the system.
03
Performance treated as a requirement
Core Web Vitals, caching, and asset discipline are part of acceptance — not a follow-up project after the site looks finished.
04
Clear scope before engineering spend
We write assumptions, exclusions, and a definition of done. If we are not the right studio, we say so before you commit.
Partnership signal
What happens when you reach out
A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.
Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.
06 — Capabilities
What we typically implement
- LCP work
- Script control
- Image pipelines
- Caching
- Core Web Vitals
- WordPress
- Shopify
- WooCommerce
- Webflow
07 — Proof
Related work
Ecommerce Platform
Atlas Commerce
Shopify storefront rebuilt for editorial drops, variant depth, and a calm checkout.
Largest drop weekend · Sub-second LCP on PDP across 14 locales
Read case study
Ecommerce
Signal Provisions
WooCommerce catalog on a rescued WPBakery / Divi stack — fast PDPs, clearer checkout.
PDP speed · Median LCP −41% on category and product templates
Read case study
Investment
Productized economics
Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.
Starting from — performance and launch packages
Time-boxed work on live templates. We measure first; we do not sell a guaranteed score.
Essential runway
from $1,800
Best for · Marketing sites and lighter ecommerce templates.
- CWV & performance pass on critical templates
- Analytics & conversion event verification
- Accessibility smoke remediation backlog
- Launch checklist & rollback notes
- Typical runway: ≈2 weeks
Commerce cutover
from $4,500
Best for · Replatforms and high-traffic promotional calendars.
- Checkout & payments rehearsal under load assumptions
- Technical SEO & indexation hygiene
- Third-party script rationalization plan
- War-room support window (scoped hours)
- Typical runway: ≈3–4 weeks
Enterprise rehearsal
Custom scope
Best for · Multi-region, multi-brand, or regulated launches.
- Multi-workstream governance
- Extended monitoring & on-call posture
- Stakeholder comms templates
- Post-launch optimization backlog seed
- Typical runway: Aligned to release train
09 — FAQs
Questions we are asked before a proposal
Can you guarantee a PageSpeed score?
No. Scores depend on hosting, third-party tags, and content you will keep adding. We commit to a measured plan and to verifying the templates we touch.
Is this a plugin install?
No. Caching plugins can help WordPress, but most slow sites are theme, app, and image problems. We fix those in the stack you have.
Do you work on Shopify and WordPress?
Yes. The playbooks differ. Shopify is often apps and Liquid. WordPress is often plugins, fonts, and uncached dynamic pages. We do not use one script for both.
Next step
Discuss your performance work with the team that ships it.
Share the Figma file, the current site, or the outcome you need. A senior lead replies with a realistic path — discovery, a scoped build, or a clear decline if we are not the right fit.
Or write hello@weblexia.in · Full service map