Launch & Optimization
Technical SEO
Technical SEO — launch practice aligned to production-grade optimization.
01 — Problem
Where teams feel friction
Teams often approach Technical SEO without the constraints, metrics, and ownership clarity that launch & optimization demands. That gap shows up as rework, slow releases, or launches that look polished but underperform where it counts.
02 — Approach
How Weblexia partners on this surface
Weblexia treats Technical SEO as part of a connected platform lifecycle: strategy, design, engineering, launch, and growth — with documentation and instrumentation so decisions stay grounded in outcomes, not opinions.
03 — Benefits
What you gain
- Launch checklists that include rollback, monitoring, and stakeholder comms.
- Performance work tied to field metrics — not synthetic lighthouse vanity.
- SEO and accessibility fixes prioritized by impact and crawl budget.
- Conversion experiments grounded in analytics, not opinion polls.
04 — Capabilities
Inside a typical engagement
- Core Web Vitals & RUM analysis
- Technical SEO & indexation hygiene
- Accessibility remediation backlog
- Conversion instrumentation & events
- Third-party script rationalization
- Post-launch verification reporting
05 — Process
Cadence we follow
- 01
Baseline
Real-user monitoring, Search Console, and funnel baselines captured.
- 02
Triage
Issues ranked by revenue and risk — fix order is explicit.
- 03
Implement
Changes shipped behind flags where possible; verified in preview.
- 04
Verify
Post-deploy vitals, regression checks, and reporting for leadership.
06 — Technology
Stacks we commonly pair
Exact tooling follows your constraints — this is representative of how we staff and integrate.
- RUM
- Lighthouse CI
- Search Console
- WebPageTest
- Your stack
Investment
Productized economics
Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.
Launch & optimization packages
Time-boxed rehearsal for performance, SEO, accessibility, and analytics — so production behaves under attention.
Essential runway
from $1,800
Best for · Marketing sites and lighter ecommerce templates.
- CWV & performance pass on critical templates
- Analytics & conversion event verification
- Accessibility smoke remediation backlog
- Launch checklist & rollback notes
- Typical runway: ≈2 weeks
Commerce cutover
from $4,500
Best for · Replatforms and high-traffic promotional calendars.
- Checkout & payments rehearsal under load assumptions
- Technical SEO & indexation hygiene
- Third-party script rationalization plan
- War-room support window (scoped hours)
- Typical runway: ≈3–4 weeks
Enterprise rehearsal
Custom scope
Best for · Multi-region, multi-brand, or regulated launches.
- Multi-workstream governance
- Extended monitoring & on-call posture
- Stakeholder comms templates
- Post-launch optimization backlog seed
- Typical runway: Aligned to release train
07 — Proof
Related case study
Selected work
Meridian
Multi-tenant control plane for billing, roles, and observability.
Partnership signal
What happens when you reach out
A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.
Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.
Start a consultation08 — Partnership
Optimization sprints & launch support
Final fees follow discovery. Every SOW includes deliverables, assumptions, SLAs where applicable, and a change process your finance and legal teams can stand behind — aligned to the frameworks above.
09 — FAQ
Before we talk
Do you only optimize after launch?
We prefer embedding performance and SEO criteria before launch — but rescue and hardening engagements are common.
What about third-party scripts?
We inventory, defer, and gate tags — and push vendors toward lighter contracts when marketing allows.
How fast is “fast enough”?
Targets depend on your segment and device mix — we set explicit LCP/INP budgets with business sign-off.
Related reading
How we think about this surface
- Ecommerce Performance OptimizationA practical framework for Core Web Vitals, field data, and conversion-adjacent speed on commerce surfaces.
- WooCommerce SEO OptimizationTechnical SEO for WooCommerce — indexation, schema, faceted navigation, and performance-aware content architecture.
- Modern WordPress Development SystemsEnterprise WordPress without plugin roulette — blocks, Elementor paths, governance, and performance as acceptance criteria.
Next step
Discuss this surface with the team that ships it.
Share scope, stakeholders, and constraints. You will receive a written recommendation — discovery, hybrid retainer, or a respectful decline.