Context
Signal’s store mixed WPBakery archives with Divi landing pages and a fragile WooCommerce checkout. We cleaned builder debt, rebuilt product templates, and hardened checkout so the team could keep the tools they already knew — without the performance tax.
Engagement
- Timeline
- Builder audit 3 weeks · template rebuild 9 weeks · checkout hardening 3 weeks
- Team shape
- Joint squad with Signal merchandising; checkout changes reviewed with their payment ops lead.
- Engineering complexity
- Kept WPBakery and Divi where the team was productive; only replaced templates that could not hold CWV.
Before / after
Before
Nested WPBakery rows, Divi CSS bloat, and a checkout that dropped on mobile during promo weekends.
After
Lean product templates, documented builder rules, and a checkout path instrumented to the step.
Outcomes
- PDP speed
- Median LCP −41% on category and product templates
- Add-to-cart
- +14% completion after variant UX cleanup
- Ops
- Promos update in WPBakery without a developer weekend
Capabilities
- WooCommerce
- WPBakery cleanup
- Divi Theme Builder
- Checkout UX
Stack
WordPress · WooCommerce · WPBakery · Divi